Direct Marketing Communications Campaign in Easy Jet Case Study

Direct Marketing Communications Campaign in Easy Jet - Case Study Example Internal communication in an organization is the stepping stone that enables a cordial communication between the company and the outsiders. (Littlejohn, 2002, P. 30) A communication campaign is a well defined communication strategy that helps an organization to communicate with the customers. It is a strategy for internal and external communication within the organization. A communication campaign represents well arranged interacted strategies which are aimed at delivering a certain message to the customers and which is important for effective relationship in an organization. (Werner 1998, P. 72) There are various communication campaigns that are used in the market by different organization. An organization can use one specific communication campaign or it can integrate number of campaigns with an aim of delivering its core message home to the target audience. The kind of communication campaign that is used by a company depends on the target audience and the kind of message that an organization wants to deliver. (Dempsey 1997, P. 7) In this paper we will be reviewing how easyJet, which is one of the prosperous low cost airline in the UK has been using internet tools as direct marketing communication campaign in the market. We will review what the company has achieved and review the areas that it needs to improve. The company was founded by Sir Stelios Haji-loa... The Airline is based at Hangar 89 which is a bright orange building next to the taxiway at Luton airport. This represent the simplicity way that the company has been using for its operation which is not only reflected in it headquarter but also in the pricing strategies that that company has adopted. Since it was started the company has been keeping the policy of low cost operation and has been eliminating unnecessary cost and frills which has been characterizing the traditional airlines. This has been achieved through a number of ways. One of those ways has been the maximization in the utilization of the substantial assets which has reduced the unit cost of the airline. It has also taken the policy of not providing free lunch on the airport. It has kept to the efficient use of the airports. But its main source of success in keeping the cost of operation low has been the policies that the company has taken towards the use of internet and paperless operations which have been enabled by the direct marketing campaign through the use of internet tool. (easyJet.com, 2008b) Use of internet communication campaign in EasyJet Easy jet was one of the first airlines in the UK to embrace the use of the internet when sold the seat online in 1998. Since then the company has not looked backward in its internet campaign and currently online marketing accounts for more than 95% of all its sales. This makes the company to the one of the leading internet retailers in the Europe. EasyJet has become one of the leading airlines in Europe which have banked on the use of the internet for their success. The company has adopted an e-commerce strategy which has been the main tool of communication with the consumers. In this regard the internet has become the main

Depression in adolescents Essay Example | Topics and Well Written Essays - 2000 words

Depression in adolescents - Essay Example Some researchers have suggested that "even among psychiatrists . . . the extent of the disability caused by depression is vastly underestimated." (Empfield, 2001) Further, it is logical to argue that "major depression causes more long-term human misery than any other single disease." (Empfield, 2001) Diagnosing and treating such a disease as early as possible in an individual's life may enable it to be effectively eradicated for their later years. While some early childhood depression does occur, the condition mainly appears in the teenage years. It will remain with the patient, become episodic or cause drastic symptoms such as suicide if it is left untreated. The causes of depression in general are still somewhat controversial within the medical community: situational and biological theories often conflict, while those that argue for a situational and biological cause are perhaps gaining ground. The physical features of the brain of person suffering from depression/who are liable to depression. As Cynthia Haines puts it, "there is absolute proof that people suffering from depression have changes in their brains . . . the hippocampus, a part of the brain that is vital to the storage of memories, is small in those people." (Haines, 2005) A smaller hippocampus has less serotonin receptors, and it appears that serotonin is important for the brain to communicate with the body, as well as a regulator of mood. A lack of serotonin appears to cause depression. There are also genetic causes of depression, or at least the propensity to become depressed seems to run in families. As Haines (2005) puts it, "children, siblings and parents of people with severe depression are much more likely to suffer from depression than are members of the general population." However, despite current searching, scientists have yet to discover the gene that may cause depression. (Alpert, 2005) The fact that both psychosocial and biological factors cause and maintain depression seems accepted, but the exact manner in which they combine is not certain. One reason that teenagers appear to suffer from more depression than other groups may be the 'quality of life' estimates that individuals constantly make. As Miller et al (2005) suggest, "quality of life reflects the patient's overall perceived satisfaction or quality. . . ". Teenagers often have a much lower perception of their lives than other age-groups, due to the physical, emotional, psychological and economic changes that are occurring to them. Teenage depression may express itself in different ways than adult depression. Thus teenagers may exhibit "additional psychiatric disorders, such as behavior disorders or substance abuse problems." (www.focusus.com) Often these additional symptoms seem to swamp the signs of depression and so the teenager may be treated (and/or disciplined) for the symptoms of depression when in fact the cause is not looked at. Thus a teenager who is suffering from depression may drink alcohol excessively, indulge in highly risky behavior or take drugs. These acts will be more visible than the underlying depression, and so are easier to latch onto for parents, school authorities and the police. Another complication is the fact that parents need to be able to identify the